What You’ll Learn
- Develop effective Google Ads campaign strategies and structures
- Apply keyword research to target relevant audiences confidently
- Strengthen ad copywriting skills for improved engagement
- Understand bidding strategies to maximise budget use
- Analyse campaign data to inform optimisation decisions
- Build practical skills for managing Google Ads accounts
- Enhance your capability to measure and report results
- Improve decision-making based on performance insights
Overview
This Google Ads For Beginners course is CPD-accredited and fully online, designed specifically for UK learners ready to advance their digital marketing skills. It offers a solid foundation for those new to paid search advertising or looking to refresh their knowledge while managing busy schedules.
You’ll gain the confidence and understanding needed to take on more responsibility in managing Google Ads campaigns. The course focuses on practical application, helping you make ethical, quality decisions that align with marketing best practices and UK sector expectations. You’ll improve your ability to plan, execute, and optimise campaigns effectively.
Learners typically include marketing assistants, small business owners, and aspiring digital marketers seeking recognised, skills-based professional development. Study is flexible and supported, allowing you to learn at your own pace while developing capabilities relevant to UK employers and industry standards.
Key Highlights
- Build practical Google Ads skills applicable to real campaigns
- Flexible, self-paced online learning with 12 months’ access
- CPD-accredited for recognised professional development
- Interactive content designed for engagement and retention
- Learn data-driven decision-making and optimisation techniques
- Suitable for beginners and those refreshing their knowledge
- Access to learner support throughout your study experience
Accreditation & Recognition
This Google Ads For Beginners is fully CPD-accredited, ensuring your qualification meets trusted professional standards for relevant fields. It is widely recognised by UK employers as a benchmark for continuing professional development and compliance training. Earn a CPD Accredited certificate to showcase your knowledge and skills
- 100% online, self-paced study with 12 months’ access
- Includes online multiple-choice exam and optional reflective portfolio
- Order a CPD-accredited digital certificate (optional printed version available for £24.99)
- Recognised by UK employers and globally trusted certification
Assessment & Certification
Your progress in this Google Ads For Beginners is measured through an online multiple-choice assessment with a 60% pass mark and instant results. Learners can retake the exam for free, ensuring full understanding before completion. Upon passing, you can order a PDF version of the CPD Accredited certificate, verifying your learning achievement and continued professional development aligned with industry knowledge standards. You can also order a hardcopy certificate for £24.99 to boost your credibility and showcase your achievement. This qualification includes no hidden fees and is recognised by UK employers as evidence of structured learning and professional growth.
Who Is This Course For?
- Aspiring digital marketers building foundational Google Ads skills
- Marketing assistants tasked with managing paid search campaigns
- Small business owners seeking to improve online advertising
- Communications professionals enhancing digital marketing capabilities
- Individuals pursuing flexible, skills-based professional development
Career Opportunities & Progression
- Digital Marketing Assistant: £20,000–£28,000
- PPC Campaign Coordinator: £22,000–£30,000
- Junior Paid Media Specialist: £24,000–£32,000
- Marketing Executive (Digital focus): £23,000–£31,000
- Social Media and Advertising Coordinator: £21,000–£29,000
Key Skills You’ll Gain
- Google Ads campaign setup and management confidence
- Keyword research and audience targeting expertise
- Ad copywriting for improved click-through rates
- Budget management and bidding strategy understanding
- Data analysis for campaign optimisation decisions
- Reporting skills to communicate performance clearly
- Practical skills to apply in real-world marketing contexts
- Enhanced problem-solving within digital advertising
Why Study with Edu Xpress
Edu Xpress is a trusted CPD-accredited training provider dedicated to helping professionals build confidence, leadership, and compliance in the UK job sector. Our expert-led online courses are designed to fit around your lifestyle, giving you the flexibility to study anywhere, anytime. CPD-accredited and employer-recognised qualifications trusted across the UK
- Expert tutors with essential real-world experience
- 100% online learning with UK-based learner support
- Affordable, transparent pricing with no hidden fees
- Trusted by thousands of UK learners and global professionals
Enrol today to build confidence in Google Ads campaign management with the CPD-accredited Google Ads For Beginners, designed to strengthen your skills and real-world understanding.
